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The Power of Visual Marketing
Unimke Abana
Most people don’t read online. They skim and bounce quickly if your message feels heavy. This is why many businesses now prefer image-driven mar...
Measuring Marketing
Unimke Abana
I have seen this misunderstanding many times when speaking with Nigerian business owners, especially in the health and education sectors. They measure...
5 Essential Financial Terms for Nigerian...
Unimke Abana
For any entrepreneur in Nigeria, especially those running small operations (e.g., ₦500K–₦3M in annual sales), understanding basic financial metrics is...
Marketing vs Sales
Unimke Abana
Many Nigerian business owners mix up marketing and sales, treating them as the same thing. But they’re not. Marketing creates awareness and trus...
Are You a Strategic or Operational Think...
Unimke Abana
Every organization needs two key types of thinkers to thrive: strategic thinkers who set the direction and operational thinkers who make the wheels tu...
10x Employees: The Growth Engine Most Ni...
Unimke Abana
And why smart companies break their rules to hire themIn the chaotic and competitive Nigerian job market, there’s a truth every founder, HR ...